Why Social Media Marketing Is Important For Your Business?

social media marketing

Own a business and considering social media marketing, but are unsure about whether it would benefit you? While social media is key for most brands in this age of technology. Do we really know what Social Media Marketing truly is? 

What Is Social Media Marketing?

Social Media has efficiently been making its way to being the most important aspect of digital marketing. Not only does it help your business connect better with your customers, but it also helps boost your leads, sales, and increases awareness for your business while you’re at it. With almost everybody and their mother using social media, social media marketing is definitely here to stay! 

social media marketing
Social Media Platforms

Now that we have a better understanding of what social media is, let’s understand what that means for your business.

Why Is Social Media Marketing Important For Your Business?

On most occasions, some businesses have a smaller customer base, but a larger price point. What does this mean? This means that their customers would need more support, information, nurturing, and trust factors to encourage a sale. 

While Social Media Marketing is focused on building loyalty, brand advocacy, and nurturing relationships, it may not directly drive sales. While there are multiple social media platforms to explore, the most effective platforms are LinkedIn, Facebook, Twitter, and on some occasions, Instagram.

How Does Social Media Help Your Business?

Brand Awareness

Brand visibility is remarkably important for a business. But how do you reach out to a target audience without having known about your business? Developing a social media presence allows you to determine a lot of things:

  • Your business persona
  • The content you want your target audience to see
  • Determine a social media strategy

What is a social media strategy? 

Before you try marketing your business on social media, you need to determine how you want your audience to perceive you. This is where a social media strategy comes into play. 

Points to focus on: 

  • Be as true to your business personality
  • Build your buyer persona
  • Create CTA content
  • Focus on your customer

Improves Customer Engagement

Engaging with a target audience is extremely crucial for a business, and social media helps your business with that. Communicating and interacting with your customer just makes it even more personal, making it easier for them to convert. 

Not only does it help with getting out your brand message, but customers are more likely to trust you if you hold a two-way conversation with them. 

Customer Satisfaction

Seeing how significant social media marketing truly is, creating a voice for your business is crucial for improving your business image. 

Customers always favour a personalised response over a computerized response they usually expect to get. Not only does a personalised message show your customers that your business values them, but it also helps showcase your business in a positive light. 

Increased Traffic

Even though a social media presence really helps, what really matters to most businesses is having great website traffic. 

How does social media marketing help with that? 

By creating and sharing content revolving around your business, your customers have a good reason to visit and click through your website. So the more quality content you share on social media, the more inbound traffic you get which in turn creates conversion opportunities. 

Better Understanding Of The Marketplace

What better way to understand what your customer wants and needs than directly communicating with them via social media?

Social media helps get a better understanding and information regarding your industry. Therefore, you can look into your customers’ interest, opinions, and more via social media marketing. 

How does this help with business? 

Once you have a better understanding of what your customers are interested in and what they want from your business, you have a better chance of creating a better buyer persona. Most businesses use social media as a way of understanding their customers better, and then use other research tools to help refine their search. 

Once you’ve created a buyer persona, you can look for leads efficiently. Lead generation is just as essential for a great social media presence, because it can help determine how your business can target their customers. Leadmi, the market automation and lead generation platform not only looks for the perfect leads for your business; but helps find quality leads with a higher conversion rate. 

Better Customer Support

Social media platforms have created the perfect platform for businesses and their customers to communicate better. Most prefer looking at social media platforms instead of calling a customer service line for information. 

How do you help your customers efficiently?

  • Personalised responses for your customers
  • Put out content on your social media that will help them understand your business personality better

Respond to every query your customer has with the help of a chatbot.

Conclusion

Keeping in mind how important social media marketing is, there are many advantages and disadvantages for your business.

While it helps with creating a business personality, identifying your buyer persona, better customer support, and more. Having a great social media strategy is crucial for a good social media presence, but moving forward without a good strategy is abominable. 

Social media has been an essential part of the latter part of the last decade, and 2020 is only going to elevate it even more. And with how effective digital marketing is, for a business that wants to build a presence and grow social media marketing is extremely crucial.


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How To Use Customer Data To Create Smarter Strategies For Social Media Marketing?

smart strategies for social media marketing

Customer data can be used to create smarter strategies for social media marketing. As long as companies fetch it ethically, this data can help improve customer experience and improve business performance.

Moreover, social media has enchanted over 3 billion users across the globe it has become easier for businesses to keep track of customer behaviour. Like it or not, customer data is out there and businesses are simply tapping on its potential.

And why not?

  1. It is accelerating the process in which a buyer gets what they need or are looking for.
  2. It is creating a business opportunity to track and meet customer demand much faster.

Users are willingly letting businesses know about their personal interests. This means that they like it when they need something and see an ad exactly at the time when it’s most probable that they’ll make a buying decision or a purchase.

That’s how businesses are using strategies for social media marketing for greater, faster benefits.

Create smarter strategies for social media marketing with customer data

strategies for social media marketing

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Building an Internal Database to create personalised marketing campaigns

Building an internal database is a long-term strategy that can produce amazing results over time. It also makes it appealing for investors.

It reduces the cost of customer acquisition and makes businesses less reliant on expensive advertising sources.

So how can a business build an internal customer database?

One of the most effective ways is through content marketing, social media listening and search engine optimization (SEO).

In a way, you promote creative content to see what users like on social media and use the same data to improvise social strategies.

Utilize External Database Sources

More experienced marketers look past email sign-ups and build an online database of individuals through third-party data sources. They use social listening.

You can use re-marketing on high-intent audiences on Facebook, Twitter, Instagram and even on Google at a cheaper cost. The key is to brainstorm those keywords that your audience uses to seek information. Basically, these are buyer keywords.

B2B Marketers also can leverage LinkedIn’s database of business professionals to build their database. This is done through forms, sponsored content, etc.

Customer Retention by tracking social media user behaviour

Another effective database marketing strategy is marketing to existing customers to improve retention and loyalty. It is an efficient marketing strategy because retention is always cheaper than acquisition.

In essence, understanding the activity in customer database can help businesses build custom experiences.

Segmentation and Personalization

Marketers aim to nurture their leads, which are a part of their marketing database, to form a one-on-one relationship with customers.

This is possible through personalization through segmentation. Personalization helps improve open rates, click-through rates, sales and customer lifetime value.

For example, eCommerce brands can send automated, personalized coupons to cart abandoners based on the user’s behavior on their website.

Another opportunity lies in reaching out to disgruntled competitor customers. Find out all 16 social strategies to grow your business.

If you’d like to know more about how you can use data on social media, visit LeadMi.io and get greater insights.

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16 Social Listening Strategies To Grow Your Business

With the growth of social media platforms and their active usage by customers, social listening and monitoring has become a key practice for marketers. Most conversations now happen online or through chat and that’s why creating a proper social media strategy is important to optimise company communications with customers.

While there are more than 3 billion active social media users today, keeping a track of each of their interactions with your social handles is not easy. However, it is not difficult either. With the right social listening strategy you will be able to convert new users and retain existing ones the right way.

Social listening improves customer service and business performance

 

Read more about social media strategy for effective social listening that have worked great for successful brands and industries.

16 Social media strategies through social listening and monitoring

social media strategy

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One. Develop leads by talking to individual prospects.

Have conversations with users and potential customers. Ask them what they like or what is it that they are looking for. Talk to them about their problems and provide solutions to help them overcome those problems.

When they see that you are concerned and are actively trying to help them, they would want to have more of such experiences.

Moreover, you can share your opinion about matters. Look into common practices, issues in your sector and discussions around other products.

Two. Leverage dissatisfied customers of competitors.

For this, you can track competitor brand mentions, hashtags, product names and locate dissatisfied customers.

To meet the needs of such dissatisfied customers you can address their concerns and provide just the information that they are looking for.

Three. Speak the language of your audience.

When we say speak the language of your audience, we mean talk the way they talk.

Check out the mind of phrases that your target audience uses. Use common, generic words rather than jargon that completely repels your potential customers.

Create click-worthy headlines and catch phrases that compel them to take an action because they can relate with them.

Four. Keep a close tab on social influencers.

Social influencers are going to help you find the right pool of your target audience. This is majorly because they understand what your target audience is looking for.

The reason why they could become influencers is because they could influence users by knowing what kind of content and information users are looking for. They know what your audience wants to hear.

Build relations with such social influencers!

Five. Extract feedback.

Social media channels are the perfect place to look for feedback.

Users update regular posts about their experience or something new that they tried. You would want them to talk nice about you once they have interacted with your brand, wouldn’t you?

Collect these feedback and provide a prompt and helpful response.

Six. Talk to users even if they don’t tag you.

There are high chances that users talk about you, your brand, product or something else that relates back to you.

They may not mention you deliberately but unconsciously they do want someone to hear them out and respond.

Who better than you yourself to check their comments and respond?

Seven. Be aware of recent updates and industry trends.

That’s why they say, “Reading is a good habit.”

It helps you be aware of your surroundings, emerging trends, user needs, etc. It further helps you modify existing content, create new content and add more value for users.

Eight. Always, always measure ROI from your social campaigns.

If you are using one of those social media listening tools or a marketing automation software, it will be easier for you to measure ROI from your social campaigns.

If you are not using either of them, it’s better if you get started right away!

Data is providing all the necessary information for exponential business growth and the growth from social media is only going to increase.

Keep a check on what kind of campaigns are performing better. With what kind of content users are interacting more. How many registrations, demo request, proposals you are receiving through social channels.

Nine. Explore spaces to find new audience.

Returning and existing users are always going to be your top priority. This is because retention is always more cost-effective than lead generation.

However, that shouldn’t stop you from looking out for new prospects. Which other place to do it than social media?

People are always talking about what they like and what they don’t. Just keep a close look at these discussions and see how you can help.

Ten. Encourage indirect interactions with users.

For starters, don’t spam.

If you really want to engage with users through indirect mentions or conversations, at least ensure that the topic is relevant.

Eleven. Know what your competitors are creating.

This is one of the main tactics that brands use.

Always keep a close look at what your competitors are doing and create content that is better than that.

Twelve. Create customer and buyer persona.

Before you start creating marketing content, you first must realise for whom you want to create the content.

This helps you streamline your messaging and target keywords that are most relevant.

Thirteen. Research, execute, measure, develop, improve.

Nothing begins before research. And for research, don’t just stick to online research. Go out on the field, interact with customers outside and see how they feel.

Implement these learnings in your social campaigns.

Measure results through your tools, develop better content and improve!

Fourteen. Solve issues before they escalate.

Social media listening helps you spot an issue before it gets ugly. You get notified the second something creeps up.

So, you get to stop, intervene and provide the solution that a user is looking for. It is crucial in social media strategy.

Fifteen. Engage top-of-the-funnel leads.

Social media listening lets you identify hot leads, aka genuinely interested buyers. It is possible through tracking their activity and interaction with your social media handles.

Therefore, you get ample opportunity to create relevant and compelling content for them to try your brand and get started.

Sixteen. Engage bottom-of-the-funnel leads with more excited aggression.

As mentioned above, social listening allows you to keep track of user behaviour and interactions with your social platforms.

To the ones who need more time to think, you can provide them with beginner-level information that expedites the decision-making process for them.

If you want to know more about social media strategy, social listening, buyer persona and lead generation, take a look at our other blog creations-

Social Listening – What Is It? Why Is It Important? How Do You Get Started With It?

what is social listening?

Maintaining a solid reputation on social media has become more important for brands than ever before. With ratings, reviews and customer feedback becoming the centre of attraction, a positive social media presence is all that a brand can ask for. That’s why businesses are turning towards social listening and monitoring to check the pulse of their audience, their interactions with the brand and get valuable insights through audience research.

Here’s more about social media listening and social media monitoring.

what is social listening?

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What is social listening?

Social media listening is keeping tabs on what is being said about your brand, product or service, company and team or a keyword relevant to your business on social media channels and using this data to gain insights to create a suitable action plan.

We can say that social media listening is a 2-way process-

First, you monitor all social media channels and see who is saying what about your brand or a trending keyword/topic that is relevant to your business.

Second, you collate the data and analyze how you can use this data as an opportunity to build something big. This part plays an important role because your activity will define your overall brand positioning.

So, what’s social media monitoring?

Social media monitoring is a subset of social media listening. It’s basically the first part of social media listening that we discussed above. It helps-

    1. Measure the engagement level of the audience on your social media posts and through various activities.
    2. Collect customer feedback, responses and mentions and create an engaging response.
    3. Keep a note of how the audience perceives your brand as well as competitor brands.
    4. Allocate appropriate budget to your paid social media activities
    5. Prove the value of your social media activities by mentioning the exact ROI

All in all, social media monitoring tells you what has already happened. Just like data analysis.

Social media listening tells you what to do next on the basis of what has already happened. Just like data science.

Social media listening helps identify customer sentiment too

Reviewing customer sentiment is a key part of social media listening. It helps you understand how your audience and other social media members feel about your brand. With this, you get an upper hand on how you want to create a positive impact with an appropriate response to customer comments.

Take a look at this-

How do you think Connie is feeling right now? What do you think other bride-to-be’s would be feeling 109 days before their wedding?

It’s a simple and plain gesture with which you respond to such tweets or mentions on social media. You can choose to not respond to it but it’s always better to build a connection and a relationship with the audience.

Moreover, you become aware of negative comments as well, if any, and make improvements wherever necessary. As a result, you are always looking forward to how you want to devise a new social media strategy to stay ahead of the curve.

Social media listening can help you improve your customer service. Read more about it here.

Importance of social media listening

Social media listening has now become a crucial part of the marketing automation strategy for every business. If you haven’t yet included social media listening to your marketing strategy, then you might be missing out on a bulk load of important insights.

Customer engagement

2019 recorded close to a whopping 3.5 billion social media users. It’s a 9% growth from last year and now you can only imagine what the numbers would be in 2020.

Customer engagement doesn’t start and end at engaging with customers on your social media handles. It is about taking a deep look at what customers are talking about the topics that are relevant to your business. It’s also about being aware of industry keywords and buzzwords that attract user attention and hook them.

For example, let’s say you are the business owner of an automobile industry and F1 race is just about to begin. So, you can leverage this event and share posts on your social media handles. You can also keep close tabs on what customers are saying on other platforms and leverage this data to engage with them more!

Real-time analysis

Change is the only constant and social media shows us Live examples of that.

In less than a minute something quirky goes viral, stays like that for days and then loses its charm. On the other hand, something extremely unique and meaningful gets recognition at a later generation. (Bob Marley will turn in his grave.)

So, times change and so do social media trends. Social media listening helps you keep track of these changing trends and modify your communication accordingly.

Although every social media handle gives you useful insights like this-

However, as a business you need deeper real-time insights to create meaningful engagement with your audience. You have to know the exact time, location, gender, company, intent, etc., behind every user action. This is how you go the extra mile to create engaging content and marketing campaigns for users.

Learn from your competition

It’s good to win a battle but it’s great to win the final war. And to win the war you can never think less of your competitors. Social media listening helps you exactly with that.

Since you and your competitors are targeting a similar set of audience, using a similar set of keywords and sharing articles about common topics, it’s best to keep tabs on their social media activities.

This way you can create your own marketing strategy that is at par or better than what they are doing. When you share unique content that is better than that of your competitors, it’s a sure shot win for you as well as your customers.

Be the first to become a problem solver

Staying active on social media helps you stay on top of all activities. The minute you find a hashtag that is trending or a problem that your audience is worried about, take advantage of this situation and be the first one to solve the problem.

You will find a lot of your competitors and other businesses talking about the problem but this will give you an opportunity to rise as the Hero! The true problem solver..

Identify influencers through social media reach outs

Social media monitoring will help you identify powerful influencers who have great influence on your target audience.

Reaching out to them or requesting them to talk a bit about your brand and your company will help you create a greater impact because your audience will be more hooked. There’s more trust when an already established person sends out a message.

With social media listening and monitoring you will be able to find out if an influencer is already talking about your brand. Or if any influencer is talking about a competitor. It gives you all sorts of insights.

Generate new leads

Social media listening is one of the many important lead generation tools.

Just to be clear, we do not encourage companies to peep into private customer conversations or interactions that are not relevant to your company. But yes, if a user is talking about your brand or keywords relevant to your brand, it is always a good practice to reach out and make your presence felt.

A lot of users appreciate it, especially when they are seeking a solution to a specific problem. And if you’re the one solving it before any of your competitors, you’ve earned a genuine lead!

Tips to master social media listening

Mastering social media listening takes time. It doesn’t happen overnight. Take a look at the following tips and see how you would like to get started with your own social strategy.

Identify your target audience and listen to what they are talking about

Listening is a key skill in marketing. It is crucial to listen to what your customers have to say and what is it that they are looking for.

Festivals, holidays, events and famous occasions are the best times to engage with your audience because they are definitely going to tweet or share an insta post about it.

Tesla created an absolutely sensational insta video for its audience. Surely, the viewers must have been booked right from the beginning of the video. Tesla captured the essence of Halloween and totally nailed it with its plan for social media marketing!

social media listening and marketing

Learn from what data tells you

It’s good to track data and metrics from the beginning and right till the end. However, don’t just stop there. You have an important action to take after you recover this data because that’s why you collected it in the first place.

If you don’t take action, then it would only mean that you are focusing on social media monitoring. Take the extra leap, focus on taking action from the data that you collect.

Keep a close eye on your competition

You learn a lot from your competitors so keep a close eye on what campaigns they are working on. Just like you, they too want to be industry leaders and that’s why it’s important to know what they are upto.

It could be a case where they think of something totally unique but you figure out a way to do it better. That’s why social media monitoring helps you find out these ‘unique’ ideas and social listening empowers you to take necessary action.

Be ready for instant changes

Social media monitoring and listening gives you real-time data and analysis. At times there is definite consistency but there are other times in which you have to take immediate action. It requires great amount of presence of mind and social listening will help you get there.

Conclusion

There’s a lot more that you can do with social media listening and monitoring. You only have to get started to uncover multiple tips, tricks, hacks and growth strategies.

Social media has a large pool of potential customers that you must conquer. Once you do, you will see how less hectic it is to manage and engage this pool of target audience through technology, marketing automation and social media listening.

9 Ways In Which Social Media Listening Can Improve Customer Service

social media listening for lead generation

Social media listening plays a crucial role in customer service. Let’s read more about the importance of customer service today and then we’ll define how social media listening shapes customer service for businesses.

Importance of customer service in this rising age of social media

Customer service by far has been the biggest brand differentiator for businesses. It’s competing with product and pricing to prove its reliability in the buyer decision process. 

Additionally, we know how addictive social media is because of which close to 3.5 billion people have become active social media users. This means that a huge chunk of your customer base is constantly present on various social media channels.

social media listening for customer service

Photo by NordWood Themes on Unsplash

They check-in at a new food outlet and share a post, put up an insta story after winning at a hackathon or tweet about the celebrity who fell off the stage during a Live performance. Different people, different experiences, all jotted down on social media.

In fact,

    1. We spend over 50 minutes to 2 hours scrolling through posts and news, uploading pictures and videos, commenting and liking and sharing our experiences.
    2. We have a tendency to retort to social media for empathy, support, approval, etc. That’s why 65% of consumers use social media for customer service and seeking solutions.
    3. Facebook alone reported that customers send 1 billion messages to businesses every year.
    4. Businesses expect high churn rates, close to 15%, if they don’t respond to customer messages, comments, or mentions.
    5. As a matter of fact, some customers don’t even mention the brands directly but they do expect the brand to address their grievance or concern.
    6. Lastly, close to 90% marketers believe that it is important to provide customer support through social channels.

So to emerge as a winner in this competition, what could be better than building your business social media handle as an enhanced platform for great customer experience?

Thanks to technology, social media listening and monitoring are helping businesses keep track of tags, mentions, trending keywords, relevant topics, and more.

Social listening and monitoring are solving more than just one purpose-

    1. Customers can now easily reach businesses and brands.
    2. Businesses can resolve customer issues and queries much faster.
    3. This is ensuring a continuous touch and seamless interactions between a brand and its customers.

There is a plethora of other ways in which social media listening impacts customer experience.

What is Social Media Listening? Click here to read more about it.

How social media listening improves customer service

Businesses survive and thrive when they put the needs of the customers in the centre. Social media is just another way to be available for their customers throughout. Even during off-business hours.

One. Track user generated content

Some businesses don’t realise how much content their users generate every day. This is the kind of content that they can reuse on their customers to attract them.

There have been multiple instances in which a brand didn’t realise how they can improve until they received customer feedback and reviewed their demand.

One of the McDonald’s sauce became so famous that the brand had to reintroduce it in the market to meet customer demand. They never realised the potential of their own creation until customers made them believe in it.

Similarly, customer feedback and response can help brands improve in so many ways. As a brand, you only have to be present. You have to listen. New ideas for improvements will keep flowing if you stay close to your customers and followers.

Two. Real-time analysis

People go crazy over trending hashtags, keywords and buzzwords. They want to show up first everytime something goes viral. In fact, they themselves want to participate in activities that go viral with quirky hashtags.

Photo by Allie Smith on Unsplash

In such situations, social media listening helps you keep a check on what’s new, what’s trending and what’s happening in and around your area through which you can attract user attention.

Real-time analysis lets you stay on top of matters so that you don’t miss out on any golden opportunity.

Three. Competitive analysis

With social listening you don’t just get to know when a user talks about you or your brand, you also get to know what they are saying about your competitors.

You can keep a constant track of how your competitors are performing socially and what is it that they are doing differently.

In fact, keeping a check on your competitors is one of the best strategies to beat them in their game.

Four. Identifying social influencers with social media listening

Imagine how well brands perform when they onboard a film star or a renowned personality as brand ambassadors to feature in their advertisements.

That’s why identifying influencers on social media channels is one of the biggest advantages that a brand can have.

It adds more weightage to your authority when a known personality talks about your brand. It shows trust because someone who is considered reliable is talking about you.

Social listening helps you identify such key personalities who can add value to your brand.

Five. Customer engagement and feedback

As we have already discussed, customers always choose the easiest and fastest channels through which they can interact with a brand. That’s why they pick social media.

Social listening notifies you immediately as and when someone talks about your brand or submits a comment on your social media handles.

Also, you get to know every time a customer leaves a feedback or a response. You can check it immediately and send an appropriate response so that the customer doesn’t feel lost or neglected.

Even though a negative feedback is 5 times worse than a positive comment, it is important to address both as quickly as possible. This is to increase user engagement and promote further positive word of mouth.

Six. Spot vulnerable customers

We as customers become highly emotional under certain circumstances. We have our own personal baggage that makes us sensitive towards certain situations.

That’s exactly how your customers feel and they like it when you show your support when a competitor brand can’t or doesn’t.

Social listening lets you spot such vulnerable customers and help them during situations when they need guidance and support.

With social listening, you can track the triggers using appropriate keywords and tags that direct you towards customers in need.

Seven. Proactive problem solving

This is the key speciality of social listening because it triggers immediate notifications every time a customer raises a query or concern.

In this age of technology and automation, we all expect things to happen fast. We like to have instant information, lightning fast delivery and everything quick. Same way it goes for problem solving as well.

Eight. Low operational cost

The world is on social media. Literally everyone prefers putting up a post, sharing a status, commenting, texting and interacting through messages. Mostly because it’s quick, easy and free. So, why not leverage social media platforms for customer support?

You don’t have to invest on expensive customer support agents, who demand leaves, breaks, hikes and might through tantrums every once in a while.

Providing a superior customer experience on social media is hassle-free and the easiest way to solve customer issues and address their concerns.

Numerous big brands like Zomato are sufficiently active on social media. Take a look at this for example-

Zomato Facebook Page

Here, a customer has directly responded to one of Zomato’s video posts on Facebook. It was easy for Zomato to track it and respond accordingly.

However, there are many cases in which customers share a personal feedback on their account or some other channel.

In fact, a single negative review is 5 times as bad as 1 positive review. It’s basically how our psychology works in which we tend to remember bad experiences over the good ones.

Instant food delivery operators cannot afford to let these matters go by without attending to them immediately. In fact, appointing an agent to solve these matters is time-consuming and not cost-efficient at all.

Social media listening and monitoring helps brands keep a track of it and handle the situation quite effectively.

Nine. Find out industry news and developing trends

It’s a good practice to stay on top of what’s trending. It may or may not be directly tagged to your brand but there’s no harm in being a know-it-all.

You can use a trending topic, keyword or a hashtag directly with your brand to show that you are involved. Your presence matters, it shows how active and informed you are.

Conclusion

Social media listening is the new marketing automation strategy and it is evolving with every passing day.

There’s so much you can learn from others on social media and use it to improve your customer service and experience.

Social media is a great way to look for fresh new ideas and implement it in your business. That’s what customers like, that’s what they want.

Even little things make your customers happy and you can definitely do it all for them through social media, because that’s where you will find them more often than not.

So, get started with social listening if you haven’t already!