In this blog, we discuss some of the most highly effective lead generation strategies to help you get your first 100 leads. Not just any leads but qualified leads and potential clients for your business.

When you are new to lead generation, there are always small gaps between your offerings and your leads. These strategies will help you bridge these gaps and get started.

Direct mail

Direct mail is an extremely flexible yet effective way of generating leads through intelligent corporate communications. You can reach out to the right customer with the right offer at the right time to increase the efficiency of the process.

When we day ‘right customer’ we mean a potential customer who is most likely to make a purchase from your business. For this process, defining your buyer persona will be the most useful aspect.

You read more about buyer persona in our blog here

Moreover, right time refers to the most active hours of your potential buyers. You can reach out to them when they are most likely to respond with a query or in interest.

Effective advertising

Advertising is no longer about gamble. It is about efficiency, data, discipline and a bit of science. Effective, target advertising can you help you reach a wider audience within a given time period.

Effective advertising should revolve around solving a customer problem rather than engaging in a profligate advertising behaviour.

So, the messaging should be accurate, promotional yet informative, and attractive enough to compel them to take action. And hence, this way you generate a quality lead.

Social listening and monitoring

Thanks to the power of technology, social listening and monitoring makes it easier for businesses to track user behaviour on various social handles.

This helps businesses understand user intent and approach them in a personalised way.

Find out more about social listening and its benefits in lead generation

Referral systems

It is possible that you get in touch with people who may not be interested in your product or service but their direct contacts might be.

Always leave an option for these users so that it is easy for them to refer their contacts. Show them the benefits of your referral system.

Offer a referral code, highlight the benefits, make referring easy that doesn’t require much effort and incentivise active participation and loyalty.

Word-of-mouth marketing

Even though we live in a world of technology and advancements, word-of-mouth is a powerful lead generation strategy that is never going to die.

There are multiple ways in which you can go about it in the form of BTL activities.

Create and distribute brochures, pamphlets, etc, encourage users to try your product/service for free and recommend it to their network. 

Qualified lists

You can create an impressive list of qualified leads with the help of lead scoring.

Learn more about lead scoring here

A list of well qualified prospects is no less than a gem when it comes to generating leads and bagging paying customers.

This list will help you identify prospects specific to your business and their customer needs.


The more you network, the more people get to know about your product and service.

Social media is an easy as well as an excellent way to boost your networking skills and get in touch with people who can help bring you more business.

For example, LinkedIn is an effective networking tool for B2B lead generation.

News stories on social media

Again, social media plays a crucial role in engaging with users through new and trending stories.

LinkedIn has recently added this feature that shows trending news articles on your homepage. It suggests articles or posts written by other influencers. You can easily take idea from this content and share your own unique post to engage viewers.

Intelligent content marketing

Content marketing is the most influential way to hook, engage and convert users into paying customers. An effective content marketing strategy includes- blogging, social media marketing, ad campaigns, email marketing, etc.

It also lets you leverage words because it’s not about what you say but how you say it. Content Marketing lets you create intelligent campaigns and talk about trending topics that users are interested in reading.

Attractive and easy to understand landing pages

Marketers would already know the importance of a landing page and how useful it is to gain a conversion.

A landing page must be decluttered, easy to understand and must give easy options to users to take action.

Smart remarketing

There are times when marketers underestimate the importance of remarketing but it is actually quite effective.

With remarketing, you reach out to viewers who have already viewed your business proposition. Therefore, the next time you reach out to them, all you have to do is give them less information with great impact.

Search Engine Optimisation

Search engine optimisation allows you to conduct in-depth keyword research, competitive analysis and industry research.

It is much more authentic and reliable than paid advertisements because rich SEO is backed by Google. If you are investing on paid ads to generate leads, you must also invest time and resources on building a strong organic presence to generate genuine leads.

Also, to find out more about lead generation strategies and ways to grow your business please visit!

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