Automation is the future and marketing automation is all about optimisation. In this blog, we will discuss how a marketing automation software can help you in business strategy and growth.

From upgrading your marketing team’s time management skills to streamlining which clients your income group must concentrate its exertion on, the extent of implementing automation has gone past just robotizing monotonous marketing assignments.

A marketing automation software offers an exciting possibility. It provides greater efficiency, reduced costs, and an improved customer experience. It might seen intimidating when you just start off. However, with the right advice it’s much easier.

The benefits of using marketing automation are humongous.

91% of users agree that marketing automation is crucial to the overall success of their marketing efforts.

Let’s look at some of the ways in which automation can help you grow your business.

Benefits of a marketing automation software

Improved Customer Personalization

marketing automation for your business

Marketing Land recently released a report, which states that personalized emails deliver 6 times higher transaction rates; however, 70% of brands do not use them.

Who doesn’t like being called by their names? With most marketing tools, you can easily personalize content to your personas. Simple touches like including someone’s name toward the beginning of a message are compelling at making the customer feel engaged and locked.

Increased Lead Generation With Better Quality Leads

lead generation

A recent report revealed that six out of ten businesses considered generating leads to be their greatest challenge and 28% were finding it harder to spot good leads and prospects than they were a few years ago. Marketing automation not only helps businesses with more leads but also makes sure they are quality leads by providing the audience with relevant quality content and instilling enough trust so that they feel comfortable while sharing their contact details.

Read more about lead generation

Coordinated Multi-Channel Campaign Automation

multi-channel marketing campaign

The winner on the internet is the one who’s visible everywhere. It is extremely essential for a marketer to ensure online visibility of their brand. Marketing automation helps businesses with online marketing campaigns across all major social media channels. This way, they don’t miss out on opportunity spaces that the internet provides.

Boost In Customer Retention with marketing automation software

customer retention

Boosting customer retention leads to healthier profits. This is because loyal customers invest more and rewarding them accordingly gives their loyalty a boost. Automation retention programs take manual tracking out of the equation. As a result, it acts as an insurance policy by re-engaging customers. Especially after abandoned carts or long periods of inactivity.

Help In More Closures

customer success

All the effort pays off if the numbers speak big.

Marketing automation takes all the weight off your shoulders and aim straight for CLOSURES! By letting automation do the hard work, you can leverage that extra time towards closing more hot leads. Therefore, with smart automation you can sky rocket your revenue.