We have all heard it enough but we will stay say it again. “It’s not about what you say but how you say it”, and this is going to be the theme of this blog. With the increasing number of prospecting tools for sales available today, businesses ought to become careful about their marketing language to avoid imminent marketing mishap. So, you need the right marketing words to grow online.
Create your brand and then tell your story
Many B2B marketing companies do not fathom the importance of stories but customers trust brands because they like stories. They look forward to hearing every interesting story that relates to the brand.
Also, create your brand story by keeping the end user in mind. This way you tell them what they want to hear without compromising on your business aesthetics.
Here, defining a definite buyer persona comes handy for marketers. Distribute these stories through effective prospecting tools for sales. This is how sales representatives will benefit through this.
Engage users with corporate newsletter
Corporate newsletters are genuine, trustworthy and authentic. They work the best with hot leads who know about your business and would like to gather more information right before making a buyer decision.
Keep the language consistent and frequency regular. Customers crave regularity and consistency.
Tell you a secret. As much as businesses want to sound professional and astute, customers would only be interested when they see value in your content. Have a sophisticated conversation with them like a friend. Then only they would want to listen and communicate further.
Check out how CB Insights does it. They are simple yet elegant, professional yet friendly, and informative yet exciting.
Educate your buyers through examples
Persuasion is key to marketing. Educate your audience with your marketing material just enough so that you are able to provoke, challenge and excite them.
Just remember what the end product is that your buyer is looking at. Communicate according to the end goal of your user.
Guide through examples. Testimonials, customer feedback, reviews, etc, work the best in this case.
Intelligent content strategy for different buyer persona
We have already discussed the importance of defining a buyer persona in one of the pointers above. We have also discussed how targeted content guarantees increased ROI.
Plan your content strategy and focus on the right prospecting tools for sales to increase efficiency.
You don’t have to use big words rich in vocabulary. B2B marketing doesn’t run on fancy words, it runs on the right words. Smart words, basically.
Once you define the buyer persona, create a category of words that your customer would relate to with the most. Study their behaviour through social listening and other channels to deliver what they are looking for.
Invest on visual content and design
The web is flooded with content and growth hackers find out ways to engage their audience via other mediums. That’s why and how visual content and design plays a crucial role in inviting more readers and engage with them.
Today, an authentic design captures all the customer attention before you get an opportunity to talk about your offerings.
Therefore, while you invest time and resources to formulate the right branding and marketing language, focus on visual content and design too!
Talk like a thought leader but with data
We are deluged with leaders, visionaries, evangelist and entrepreneurs sharing their thoughts and vision with the audience. However as a B2B marketer, aspirations and ideas are just opinions if you cannot back them with data.
Businesses don’t run on aspirations, thoughts or ideas. They run on numbers, data, analysis, and true and honest customer service.
Therefore, talk as a thought leader. Act as a thought leader. Let your customers believe that they are believing the right business when they partner with you.
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