Marketing technology is the lynchpin of marketing and sales strategies explaining how the new world of buying is transforming the role of offline and online marketers. When leveraged to its best, it can outline the entire framework required for buying cycles which also establish brand loyalty and affinity for the benefit of businesses and customers. Here’s a list of Top 10 marketing technology bloggers whom we really look up to in the year 2019 to understand how they are transforming the current industry scenario.
- Neil Patel
- Scott Brinker
- Rena Gadimova
- David Raab
- Douglas Karr
- John Koetsier
- Robert Rose
- Sophia Bernazzani
- Kristin Tynski
- Justin Pot
Let’s read more about these technology bloggers and their work
Neil Patel is a digital marketing entrepreneur and technology blogger who provides a holistic view of digital marketing and marketing technology to help small and medium businesses grow with the help of his content. His videos and blogs are a source of immense amount of information, tips and tricks, do’s and don’ts, etc, which are required to get an edge over the market competition.
Scott Brinker has undoubtedly written the most number of inspiring and insightful marketing automation blogs providing visibility into technology and its impact on modern-day marketing. He explains why it is necessary to adopt technology in order to not get left behind. He has always been keen and successful in identifying trends before other industry experts and explains their contributions to marketing strategies.
Rena Gadimova runs the Marketo Blog and writes about everything from Customer Experience to Marketing Metrics to Professional Development. Her blogs comprise an entire package of useful content which can drill down into the details of analyzing user behaviour and how it should be interpreted to establish essential insights for devising new marketing strategies.
David Raab is the founder of the Customer Data Platform Institute and a marketing technology blogger, specialising in evaluation and analytics. He has written hundreds of blogs as industry publications and every blog piece is a plethora of useful information which explains the core competencies of marketing as well as the benefits of implementing automation technology as part of business structures.
Douglas Karr is the founder of the Martech Zone and a recognized Marketing Technology expert. Douglas is also a Keynote and Marketing Public Speaker. He’s the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing – leveraging social media, blogging, search engine optimization, pay per click and public relations.
He outlines the foundational element of successful marketing technology practices and helps his readers identify missing attributes in marketing strategies crucial for buyer decision.
John Koetsier is Singular’s VP of Insights and has written multiple blogs to optimize the value of new marketing technologies and identifying the reality of marketing detriments which can impact marketing strategies extensively. His blogs resonate the typical thinking of a marketer and how it has to be challenged to accept all the new significant events happening in the industry to improve marketing communication.
Robert is the founder and chief strategy officer of The Content Advisory, the education and consulting group for The Content Marketing Institute. He has provided content marketing and strategy advice for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. His blogs cover every nook and cranny of marketing technology for businesses.
Sophia started and managed the HubSpot Service Blog, and she has written for the HubSpot Marketing Blog. Her blogs have been a constant source of deriving bodacious correlations between buyer personas, user behaviour and latest developments of marketing technology which can be implemented by marketers to improve marketing. As one of the most respected technology bloggers his ideas assist sales teams as well.
Kristin Tynski is the VP of Creative at Fractl and heads a team of talented and inspiring designers, programmers and journalists. Her goal is to write the most viral content pieces which exceed her customer expectations. Her blog is a hub of it all from content marketing, link building, social media marketing, paid search marketing, online advertising and more. Making all the content pieces a constant flow of information on how technology assists marketing and vice versa.
Justin Pot is a staff writer at Zapier and citizen journalist at HillsboroSignal. His unique writing style triggers the visceral feeling in marketers which requires them to try out something new with their strategies and not stick to the traditional. His every blog is not going to be exactly like that of other technology bloggers. Or about how technology and marketing need to blend together to make strategies work or which tools have to be leveraged and how. His blogs provoke the creativity required in marketing to distinguish the profession from all the others available in the market.
If you’d like to know more about marketing technology and automation, stay tuned to leadmi blog and get all the latest updates.