Own a business and considering social media marketing, but are unsure about whether it would benefit you? While social media is key for most brands in this age of technology. Do we really know what Social Media Marketing truly is? 

What Is Social Media Marketing?

Social Media has efficiently been making its way to being the most important aspect of digital marketing. Not only does it help your business connect better with your customers, but it also helps boost your leads, sales, and increases awareness for your business while you’re at it. With almost everybody and their mother using social media, social media marketing is definitely here to stay! 

social media marketing
Social Media Platforms

Now that we have a better understanding of what social media is, let’s understand what that means for your business.

Why Is Social Media Marketing Important For Your Business?

On most occasions, some businesses have a smaller customer base, but a larger price point. What does this mean? This means that their customers would need more support, information, nurturing, and trust factors to encourage a sale. 

While Social Media Marketing is focused on building loyalty, brand advocacy, and nurturing relationships, it may not directly drive sales. While there are multiple social media platforms to explore, the most effective platforms are LinkedIn, Facebook, Twitter, and on some occasions, Instagram.

How Does Social Media Help Your Business?

Brand Awareness

Brand visibility is remarkably important for a business. But how do you reach out to a target audience without having known about your business? Developing a social media presence allows you to determine a lot of things:

  • Your business persona
  • The content you want your target audience to see
  • Determine a social media strategy

What is a social media strategy? 

Before you try marketing your business on social media, you need to determine how you want your audience to perceive you. This is where a social media strategy comes into play. 

Points to focus on: 

  • Be as true to your business personality
  • Build your buyer persona
  • Create CTA content
  • Focus on your customer

Improves Customer Engagement

Engaging with a target audience is extremely crucial for a business, and social media helps your business with that. Communicating and interacting with your customer just makes it even more personal, making it easier for them to convert. 

Not only does it help with getting out your brand message, but customers are more likely to trust you if you hold a two-way conversation with them. 

Customer Satisfaction

Seeing how significant social media marketing truly is, creating a voice for your business is crucial for improving your business image. 

Customers always favour a personalised response over a computerized response they usually expect to get. Not only does a personalised message show your customers that your business values them, but it also helps showcase your business in a positive light. 

Increased Traffic

Even though a social media presence really helps, what really matters to most businesses is having great website traffic. 

How does social media marketing help with that? 

By creating and sharing content revolving around your business, your customers have a good reason to visit and click through your website. So the more quality content you share on social media, the more inbound traffic you get which in turn creates conversion opportunities. 

Better Understanding Of The Marketplace

What better way to understand what your customer wants and needs than directly communicating with them via social media?

Social media helps get a better understanding and information regarding your industry. Therefore, you can look into your customers’ interest, opinions, and more via social media marketing. 

How does this help with business? 

Once you have a better understanding of what your customers are interested in and what they want from your business, you have a better chance of creating a better buyer persona. Most businesses use social media as a way of understanding their customers better, and then use other research tools to help refine their search. 

Once you’ve created a buyer persona, you can look for leads efficiently. Lead generation is just as essential for a great social media presence, because it can help determine how your business can target their customers. Leadmi, the market automation and lead generation platform not only looks for the perfect leads for your business; but helps find quality leads with a higher conversion rate. 

Better Customer Support

Social media platforms have created the perfect platform for businesses and their customers to communicate better. Most prefer looking at social media platforms instead of calling a customer service line for information. 

How do you help your customers efficiently?

  • Personalised responses for your customers
  • Put out content on your social media that will help them understand your business personality better

Respond to every query your customer has with the help of a chatbot.


Keeping in mind how important social media marketing is, there are many advantages and disadvantages for your business.

While it helps with creating a business personality, identifying your buyer persona, better customer support, and more. Having a great social media strategy is crucial for a good social media presence, but moving forward without a good strategy is abominable. 

Social media has been an essential part of the latter part of the last decade, and 2020 is only going to elevate it even more. And with how effective digital marketing is, for a business that wants to build a presence and grow social media marketing is extremely crucial.

Photo by Sara Kurfeß on Unsplash