With the growth of social media platforms and their active usage by customers, social listening and monitoring has become a key practice for marketers. Most conversations now happen online or through chat and that’s why creating a proper social media strategy is important to optimise company communications with customers.
While there are more than 3 billion active social media users today, keeping a track of each of their interactions with your social handles is not easy. However, it is not difficult either. With the right social listening strategy you will be able to convert new users and retain existing ones the right way.
Read more about social media strategy for effective social listening that have worked great for successful brands and industries.
16 Social media strategies through social listening and monitoring
One. Develop leads by talking to individual prospects.
Have conversations with users and potential customers. Ask them what they like or what is it that they are looking for. Talk to them about their problems and provide solutions to help them overcome those problems.
When they see that you are concerned and are actively trying to help them, they would want to have more of such experiences.
Moreover, you can share your opinion about matters. Look into common practices, issues in your sector and discussions around other products.
Two. Leverage dissatisfied customers of competitors.
For this, you can track competitor brand mentions, hashtags, product names and locate dissatisfied customers.
To meet the needs of such dissatisfied customers you can address their concerns and provide just the information that they are looking for.
Three. Speak the language of your audience.
When we say speak the language of your audience, we mean talk the way they talk.
Check out the mind of phrases that your target audience uses. Use common, generic words rather than jargon that completely repels your potential customers.
Create click-worthy headlines and catch phrases that compel them to take an action because they can relate with them.
Four. Keep a close tab on social influencers.
Social influencers are going to help you find the right pool of your target audience. This is majorly because they understand what your target audience is looking for.
The reason why they could become influencers is because they could influence users by knowing what kind of content and information users are looking for. They know what your audience wants to hear.
Build relations with such social influencers!
Five. Extract feedback.
Social media channels are the perfect place to look for feedback.
Users update regular posts about their experience or something new that they tried. You would want them to talk nice about you once they have interacted with your brand, wouldn’t you?
Collect these feedback and provide a prompt and helpful response.
Six. Talk to users even if they don’t tag you.
There are high chances that users talk about you, your brand, product or something else that relates back to you.
They may not mention you deliberately but unconsciously they do want someone to hear them out and respond.
Who better than you yourself to check their comments and respond?
Seven. Be aware of recent updates and industry trends.
That’s why they say, “Reading is a good habit.”
It helps you be aware of your surroundings, emerging trends, user needs, etc. It further helps you modify existing content, create new content and add more value for users.
Eight. Always, always measure ROI from your social campaigns.
If you are not using either of them, it’s better if you get started right away!
Data is providing all the necessary information for exponential business growth and the growth from social media is only going to increase.
Keep a check on what kind of campaigns are performing better. With what kind of content users are interacting more. How many registrations, demo request, proposals you are receiving through social channels.
Nine. Explore spaces to find new audience.
Returning and existing users are always going to be your top priority. This is because retention is always more cost-effective than lead generation.
However, that shouldn’t stop you from looking out for new prospects. Which other place to do it than social media?
People are always talking about what they like and what they don’t. Just keep a close look at these discussions and see how you can help.
Ten. Encourage indirect interactions with users.
For starters, don’t spam.
If you really want to engage with users through indirect mentions or conversations, at least ensure that the topic is relevant.
Eleven. Know what your competitors are creating.
This is one of the main tactics that brands use.
Always keep a close look at what your competitors are doing and create content that is better than that.
Twelve. Create customer and buyer persona.
Before you start creating marketing content, you first must realise for whom you want to create the content.
This helps you streamline your messaging and target keywords that are most relevant.
Thirteen. Research, execute, measure, develop, improve.
Nothing begins before research. And for research, don’t just stick to online research. Go out on the field, interact with customers outside and see how they feel.
Implement these learnings in your social campaigns.
Measure results through your tools, develop better content and improve!
Fourteen. Solve issues before they escalate.
Social media listening helps you spot an issue before it gets ugly. You get notified the second something creeps up.
So, you get to stop, intervene and provide the solution that a user is looking for. It is crucial in social media strategy.
Fifteen. Engage top-of-the-funnel leads.
Social media listening lets you identify hot leads, aka genuinely interested buyers. It is possible through tracking their activity and interaction with your social media handles.
Therefore, you get ample opportunity to create relevant and compelling content for them to try your brand and get started.
Sixteen. Engage bottom-of-the-funnel leads with more excited aggression.
As mentioned above, social listening allows you to keep track of user behaviour and interactions with your social platforms.
To the ones who need more time to think, you can provide them with beginner-level information that expedites the decision-making process for them.
If you want to know more about social media strategy, social listening, buyer persona and lead generation, take a look at our other blog creations-